1. Seriously outdated Website
Above all else, if your site hasnâ€™t seen a good scrubbing in years, you need a website redesign. Websites need periodic updates to remain relevant. So if you havenâ€™t updated your site with new product images, service information, graphics, photos and other content in the last few years, you need to redesign your website.
2. Helplessly Trying to keep up with Competitor’s advances
Just because you arenâ€™t web savvy, certainly does not mean your customers arenâ€™t. It is mission critical you provide relevant content that is continuously updated and differentiates you from the competition. Take a look around at the content, graphics and branding of your competitorsâ€™ websites. Is your site at the top of the heap? If your site doesnâ€™t stand out and brand your business, itâ€™s time for a website redesign.
3. Does not represent your company’s brand or image
For many small business owners, your website will create the first impression customerâ€™s have of your business. Itâ€™s crucial you present a strong visual image for customers to connect with. Play into the emotional needs, dreams and goals of your audience. An amateur small business website or template site is a sure way to crater your image. If your website needs a brand image overhaul, you need to redesign your website.
4. Template designed using Tables
Sure, free and cheap website templates can save you money on the front end, but itâ€™s going to cost your dearly on the back end. Small business websites using FrontPage, Publisher or clipart graphics need to be redesigned. The above technologies will seriously damage your credibility and professionalism. Step up and run with the big dogs! Web design advancements have leapt past these templates and made them virtually obsolete. If youâ€™re still using a starter website or free website template, it is definitely time for a website redesign.
5. Website is not flexible with your business
If your website is not flexible with your business you will end up with alot of problems later down the road. For example, if your business decides to later on offer consulting services to larger firms in addition to IT support services and your website was too poorly designed to incorporate that into its current design you will either have to leave it out or substitute that service with another service listed on your website
6. Is your small business website built like a catacomb?
We all hate the moment when we realize, â€œIâ€™m lostâ€¦ I havenâ€™t a clue where the hell I am!â€ The same holds true when it comes to your website. If customers canâ€™t find what theyâ€™re looking for, quick and easily, you need a website redesign. Unlike the offline world, if a potential customer leaves your website because they got lostâ€¦ theyâ€™ll leave with their wallet and never come back.
Your company’s website helps your customers find out relevant information about your business and its operations. If it is outdated and seriously old, your customers will also think the same of your business.