Elto is a “Curated marketplace of expert marketers and developers.” based in San Francisco. Elto has long been a place for ordinary people seeking tweaks or quick fixes to their website, to come into contact to some of the most talented web designers, developers and marketing professionals to give them a seamless experience for the problems they face on a daily basis.
When talking about the success of your Web Development projects, it all boils down to how effective your initial meeting is with your clients. All parties involved need to understand what is expected of each other and be able to decipher to facts from the fiction. As the facilitator of such meetings, you have the power to lead and direct the meeting in such a way that it is meaningful and productive to have the desired outcome everyone expects. For you, its a successful project completion. For your client, it is seeing their fiction come to reality!
Today, you have a striving business that’s on top of the world, then, all of a sudden your business begins to slow down. New sign-ups are difficult to get and you find it even harder to convince current customers of their need for your product or service. Your business slips away and you don’t know what to do to bring it back to number one again.
How can one advertise their business when the business is just starting up and has minimal funds to work with? How can we enter into our desired market field and continue to maintain our presence without much money? How can you promote your business in the utmost affordable way?
Small businesses have always struggled with finding affordable means in which to advertise their business and that is why we have sort to make life easier for them by sharing our knowledge in this field.
- Proper Planning â€“ Planning is always worth the time and should be the first thing that you invest your time in. You need to determine who you are actually selling to and where you are going to meet and interact with those types of people. Are you selling to your local supermarket owner who has thousands of consumers on a daily basis or are you selling to a single mom with three kids working two jobs. Consider also what will be your prospectsâ€™ daily schedule like? Will they be browsing online for your product or services or will they be out and about looking for your store front to purchase items? All these must go into your planning and it is only when you know this knowledge that you may be better equipped to promote your business wisely.
- Websites Work â€“ Websites are ways in which you can interact with your prospects in real time without actually being there. A well designed FAQ page can go a long way to help your prospects know more about your company and the products or services you offer.
- Free Online Listings â€“ You can visit Google, Yahoo and Bing to submit your business information there together with the link to your website [if you have one] so that your prospects can find you online much easier. It is a known fact that businesses which are easier to find get the most sales
- Social Media is your Friend â€“ The same way how you should submit your business to the local search directories, you should also set up business profiles on the main social media platforms such as Twitter, Facebook and Linkedin so you may engage your clients and prospective clients on a one on one basis to keep them interested and updated on company news and happenings
- Stationery is a plus â€“ If you do not have your very own business card, letterhead and general stationery you should do so immediately. These are important tools which will assist you in your marketing efforts. Clients pass on business cards to friends and in turn they pass this on to friends which help in bringing in business awareness which in turn leads to more sales for your business.
- Referrals a MUST â€“ talking with the right persons can also bring in business. If you have a handful of clients, they can refer their friends and others to your business to benefit them and you as well.
- Socialize the Business way â€“ business is not only about work work work. You have to get out there and socialize. Get into professional groups which directly or indirectly relates to your business. This will help expand your network of contacts and later on expand your network of clients.
- Unique selling points â€“ always look for ways in which your business is different from the rest and then just publicize that. This will bring the type of PR your business wants and needs.
- Share your knowledge â€“ write articles for your daily newspapers which directly relates to your field. Prospects will see how knowledgeable you are and will be inclined to purchase from you and not your competitors.
- Free Trials and Demonstrations â€“ once your product or service fits into this category you should always try to give demos and Free Trials to your prospects so that they may witness for themselves the truth of your advertising pitch for themselves. There is no better way to do this .
We all have heard the story about businesses who open one year and by the next year they are no where to be seen. I have spoken to countless business owners who say that they are hardly getting by but when you look at the broader picture, you realize that these men and women don’t do anything new to bring in the customers they need.
To grow a business you always need to be adjusting your plan on a yearly or even on a monthly basis to achieve your desired outcome. So do you want to know more about what successful business owners are currently doing?
1. Don’t let outside factors influence your business.
The only factor which should influence your business is how your clients. Don’t worry about the state of the economy and how it affects your business. Once you have a product or provide a service which is essential to the general public, you will always have customers regardless of the state of the economy.
2. Reinvent business products / services
If the last time you adjusted your product or service was in the year of dark ages its time for a change! People change and so too should your products and servcies. Always try to reinvent your products or services as the need arises. Approximately every five years there will be a trend. Look for it and follow it
3. Do your research
Many business owners think that they need to hire expensive marketing firms to conduct research on their customers. That is an incorrect notion. You can inform your staff members to ask your clients as they shop simple questions before they leave or during their shopping experience. The information collected will be vital in deciding if there will be a wind of change coming up.
4. Technology is your business’s BEST friend
Websites, Phones and computers are your business’s best friends. They help your business push forward in the world today. Websites help bridge the gap between long distance communication. No longer are there different countries. Its now known as one world. The online world.
5. Build your relationships
Lets face it. Successful businesses are that way because they build their relationships. They take the time to collect information about their clients such as name, age, email address, physical address etc. This helps them gather information and analyze that data to be in a better position to customize their products or services to suit each client. Always remember the money is where they relationship is.
6. Value trumps Cost
Would you buy from someone who offers the lowest price only? No. So why try to sell your customers that? Your customers seek out value for their money always. Before you send out that email about cost, think to yourself if you would buy that offer just because of the price or will you look for the value in the product or service.
7. Outsourcing isn’t a bad idea
If you run a small time business in a small time area sometimes doing it all your self is not a good plan because you tend to have dissatisfied clients when you can’t live up to your promises. You always have to remember that a client’s time is valuable to them. More valuable than you doing your business at your time. You need to be able to decipher if you should consider outsourcing certain projects to different companies and focus on what you do best.